Originally published by: Hubbard School of Journalism and Mass Communication, University of MinnesotaOriginal author: Amanda Fretheim GatesOriginally published on: July 28, 2020
ALUMS AND STUDENTS GET CREATIVE WHILE TELLING STORIES DURING COVID-19.
COVID-19 affected workplaces everywhere. Hubbard School alums are spread across many industries—a majority of them in charge of communicating to patrons, customers, fans, viewers, readers, employees and many others. One of the amazing developments to come out of this pandemic is how quickly people adapted at work. How do you promote an arts organization after it closes indefinitely? How do you run digital media for a sports team that’s benched for the season? How do you thoughtfully tell your client’s stories during a crisis that no one has ever experienced before? There’s no rule book for this, so many companies have had to make their own. Here are just a few examples of our alumni telling stories in the pandemic.